Partners Group to acquire Aroma-Zone from Eurazeo
- Eurazeo will retain a significant minority stake in Aroma-Zone
- Aroma-Zone has tripled its revenues and expanding its customer base to more than five million since 2021
- Eurazeo invested in the business in 2021
Partners Group has entered exclusive discussions to acquire Aroma-Zone from Eurazeo. As part of the transaction, Eurazeo will retain a significant minority stake in the business.
Founded by the Vausselin family in 1999, Aroma-Zone offers a range of beauty and wellness products directly through its owned stores and online.
Since 2021, Aroma-Zone has tripled its revenues, which have risen at 36 percent CAGR over the last four years; increased its number of stores seven-fold; and expanded its active customer base to more than five million, according to a press statement.
Partners Group plans to support management and other shareholders in accelerating key value creation initiatives that further distinguish Aroma-Zone’s brand. Key priorities include scaling the company’s platform to make its products available to more consumers, investing in product innovation, and rapidly building footprints in existing and new markets, the statement said.
Partners Group has been a partner to Aroma-Zone since 2021, supporting Eurazeo’s original investment through its European direct lending program. This majority acquisition would be completed through Partners Group’s direct private equity program.
