Nazca Capital acquires Madrid Artes Digitales
- MAD owns a portfolio of productions that use 360-degree projection, virtual and augmented reality, holograms, location-based VR and interactive installations
- The partnership will accelerate the development of new proprietary productions, international licensing and selected venue expansion
- MAD was founded in 2021
Nazca Capital, through its Nazca Opportunities strategy, has completed an acquisition of a majority stake in Madrid Artes Digitales (MAD), a creator, producer, licensor and operator of immersive cultural experiences.
Stardust International and Inmersivas Digitales will remain significant minority shareholders, MAD’s existing management team will continue to lead the business, and Layers of Reality will continue to collaborate with MAD as an international licensing partner.
Founded in 2021, MAD creates, produces and distributes experiences that combine 360-degree projection mapping, virtual reality, location-based virtual reality, augmented reality, holographic content, scenic installations and interactive digital technologies. Its proprietary productions – Tutankhamun: The Immersive Exhibition, The Last Days of Pompeii, The Legend of the Titanic and Cleopatra: The Immersive Exhibition – have sold more than five million tickets worldwide and received multiple Telly and Eventex Awards, as well as National Geographic Spain’s Best Historical Exhibition Award, according to a press statement.
In September, MAD will premiere La Odisea (The Odyssey: The Immersive Journey) at Matadero Madrid. Nazca will support MAD in accelerating the development of new proprietary productions, expanding its international licensing network and selectively adding new permanent venues.
