FEP acquires Australian Planet Fitness franchisee Bravo Fit
- As part of the agreement, Bravo Fit’s management team will continue to lead the business and oversee its future growth in the region
- Founded in 1992 in Dover, New Hampshire, Planet Fitness is a fitness center chain
- Currently, Bravo Fit operates 32 Planet Fitness clubs in Australia
Franchise Equity Partners has acquired Bravo Fit, an Australian Planet Fitness franchisee. No financial terms were disclosed.
The sellers include Planet Fitness, which has exited its minority ownership position as a result of the transaction.
As part of the agreement, Bravo Fit’s management team will continue to lead the business and oversee its future growth in the region.
Founded in 1992 in Dover, New Hampshire, Planet Fitness is a fitness center chain.
Currently, Bravo Fit operates 32 Planet Fitness clubs in Australia.
The acquisition marks FEP’s first investment in an Australian-headquartered business and follows FEP’s January 2026 acquisition of IMO Car Wash, a UK-headquartered business with operations in Australia.
“Bravo Fit is exactly the kind of partner FEP is built to support: a proven operator with a clear runway in a high-quality, globally recognized franchise system,” said David O’Donnell, managing director, head of investments at FEP. “We have established experience with Planet Fitness as a minority partner in a U.S.-based franchise group, and we are excited by the opportunity to become a full-scale franchise owner in one of the world’s most attractive fitness markets.”
In connection with the transaction, Rob Coombe will serve as chairman of Bravo Fit.
FEP was advised by Mallesons, PwC, and Davis Wright Tremaine LLP. The Bravo Fit shareholders were advised by Hall & Wilcox and Intrepid Investment Bankers.
