2026 Back-to-School Shopping Report: Spending Down, But Costs Add Up
Back-to-school season is nearly here, and NerdWallet’s annual back-to-school shopping survey found an unexpected shift in a year where costs keep going up: On average, back-to-school shoppers — defined as parents of K-12 or college students who plan to back-to-school shop this year — intend to spend less than they did last year. Back-to-school shoppers…