More young Canadians now ask a chatbot than a broker for mortgage advice
He cautioned that neither AI nor social media tailors advice to a person’s tax situation, debt, income or family obligations.
The pull is clearest among young people trying to close an information gap.
Al Zhang, a high school math teacher in Fort McMurray, Alta., began following financial influencers to grow his income after landing his first job in 2022, CBC‘s Cost of Living reported.
“You usually hear about investing, but no one really tells you how you should do it,” Zhang said.
The audience is large: Toronto finfluencer Joyee Yang has drawn more than 300,000 followers across TikTok, Instagram and YouTube, according to CBC, and an Ontario Securities Commission survey it cited found that 91 percent of retail investors polled use social media, with 35 percent acting on a finfluencer’s advice.
