On Tuesday, Sept. 1, 2026, John Ternus officially became the CEO of Apple Inc. (AAPL +2.68%). Ternus replaces Tim Cook, ending his 15-year tenure leading one of the largest public companies on the planet, currently second only to Nvidia.
However, while Ternus is taking over as CEO, Cook is not leaving the company. Instead, he will serve as executive chairman of Apple’s board and will, according to Apple, help with “certain aspects of the company, including engaging with policymakers around the world.” John Ternus also joins the board as part of the leadership transition.
Apple’s stock moved higher on the news today, even as markets fell. As of 3:15 p.m. ET:
- The S&P 500 is down 0.7%
- The Nasdaq Composite is down 1.0%
- The Dow Jones Industrial Average is down 0.7%
Today’s Change
(2.68%) $8.49
Current Price
$325.34
Key Data Points
Market Cap
Day’s Range
$314.73 – $327.30
52wk Range
$225.95 – $344.57
Volume
38.8M
Avg Vol
54.7M
Gross Margin
48.65%
Dividend Yield
0.33%
John Ternus has been with Apple since 2001
John Ternus started at Apple in 2001, was promoted to vice president of hardware engineering in 2013, and joined senior leadership in 2021. His 25-year career at Apple has been entirely on the product side, working on everything from the iPhone to the Mac to the Apple Watch.
Cook took Apple from a $350 billion market cap in 2011 to about $4.6 trillion in 2026
A leadership change is never easy, but that is especially true when you’re talking about a company as large and influential as Apple. John Ternus has a lot to live up to in replacing Tim Cook, whose tenure saw the company grow from a $350 billion market cap in 2011 into the $4.7 trillion behemoth it is today.
Of course, when Tim Cook took over, he had just as much to live up to. Cook took over for the inimitable Apple co-founder, Steve Jobs, in 2011, just four years after the iPhone hit the market and changed society’s relationship with technology.
Tim Cook’s succession turned out to be a fantastically successful move for Apple. Cook was a very different CEO than Jobs — more managerial wizard than visionary leader — and it was exactly what Apple needed.
Take a look at the company’s financial growth under Cook’s leadership in the table below:
| Metric | 2011 | 2026 |
|---|---|---|
| Market capitalization | $350B | $4.6T |
| Revenue | $108.2B (FY2011) | $466.8B (TTM) |
| Net income | $25.9B (FY2011) | $128.9B (TTM) |
| Stock total return | +2,275% |
Cook’s chairman seat smooths the handoff, but could blur who is in charge
An interesting thing to watch moving forward is what exactly Tim Cook’s role will be. Apple’s former CEO has a wealth of experience and deep relationships across tech and government that could help Ternus more effectively focus on the business itself. I think having Cook as chairman will be a good thing in the long run. In the short run, it will certainly make the transition smoother.
That said, it introduces some ambiguity about who is ultimately in charge. There could end up being some confusion around who’s really calling the shots. If Cook disagrees on strategic direction, it could impact Ternus’s ability to lead effectively.
More than 2.5 billion active devices give Ternus an AI platform without the capex
In the end, I believe Ternus takes over with Apple in a great position. The company has more than 2.5 billion active devices and access to invaluable data. In my view, that makes it a perfect platform to benefit from AI without having to spend enormous sums building AI infrastructure.
There are short-term issues — Apple’s margins will likely be squeezed by the current memory shortage — but these are transitory. Apple is still a great stock.